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  • Blog posts from September 2013

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    • The ROI on Design

      Investing is putting time or money in something you believe in hoping for a potential return. This sentence contains a few key terms that are paramount when thinking about the factors that can affect your business. Design is an investment. It should be a part of your business plan in the earliest stages. We have talked to many clients that have a great idea but have given little thought to the part that strategic design plays. Occasionally they enjoy early success, but then they reach a…

    • Uganda: Lifewater and Wheels4Water

      Recently I went to Uganda with Lifewater to see the types of projects they are doing and to get a new perspective on our world’s water crisis. Lifewater has been providing water and sanitation in Africa and Asia since 1977. Rule29 is privileged to be involved in their rebranding efforts and to help raise awareness of their…