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    • Sundance’s Best Kept Secret: The Docs

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      There is no doubt that the Sundance Film Festival carries a lot of hype. Celebs show up promoting their film, take part in a film forum or two, hit a few parties, and casually brush shoulders with the common folk. It’s also showtime for film executives. They show up like a high school athletic scout – keeping…

    • Our Favorite Music of All Time

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      Music is an integral part of our lives. We wake up to it. We exercise with it. We consume it on our commute. We hear it as we wait in line at lunch. It sits underneath our favorite shows. And for most of us, we listen to it in our workplace. Here, at Rule29, we…

    • Looking Versus Seeing

      Between dinner and bedtime last night, I received a similar message via two different mediums. One came from a Seinfeld re-run I was watching as the loudmouthed George Costanza (ironically) pitched NBC on a “show about nothing.” George cried out in his presentation to NBC execs: “The foundation of all entertainment is story!” An hour…

    • Defining Reality 

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      For roughly five years, once a month, I had lunch with the same guy on the same day of the month at the same restaurant and at the same booth. Although we never deemed it a “mentor/protege” relationship (Seinfeld, anyone?), it was very much this. I had recently awoken to the fact that I would…

    • The Most Intriguing Social Experiment

      The Most Intriguing Social Experiment

      Last Fall, Justin and I were invited by our good friends David Gould and Joe Cilek to spend 48 hrs in downtown Las Vegas. And not that downtown. The old downtown. The downtown that was vacated throughout the last 40-50 years in favor of the glitz and glam of “The Strip.” In fact, significant portions…

    • Sundance as An Exploration of What it Means to Be Human

      Sundance as An Exploration of What it Means to Be Human

      On the heels of the December onslaught of Oscar hopefuls, hundreds of filmmakers and thousands of film lovers gathered last month to celebrate independent film at the Sundance Film Festival in Park City, UT.  186 films were tapped to represent the (unofficial) kick-off the 2014 film season and set the stage for a cultural conservation…

    • The Other Side of the Table

      The Other Side of the Table

      One of the more interesting (and sometimes awkward) parts of my job this past year is that I’m now on the other side of the table. I’m now (also) the client. Yes, I’m still the Creative Producer at Rule29. However, last December my wife (Anna) and I decided to open Blackberry Market – a fast-casual…

    • The Brilliance of Mumford & Sons

      The Brilliance of Mumford & Sons

      By now, you’ve probably seen it. It got passed around Facebook, Twitter and the likes at a speed this week that would make any marketing team giddy. And here’s why it worked. No doubt Mumford & Sons has “made it” – they quickly went from a small-venue-indie band to the big stage, which is exactly…

    • Are You the Favorite Person of Anybody?

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      Are you the favorite person of anybody? from Lucilio Correia on Vimeo. This is a profoundly simple short that revolves around a single question:  ”Are you the favorite person of anyone?”  It was written by Miranda July, directed by Miguel Arteta (Six Feed Under), features John C. Reilly, and premiered at Sundance a few years back.…

    • A Move Back to Analog Viewing: InstaThis

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      Have a few thousand photos sitting on your phone and/or computer? The problem with the ease of mobile photography is just this… photos sitting on your device. This past Christmas season, Rule29 helped launch a new collaborative project called InstaThis, a new streamlined service that connects directly to your Instagram photos and creates stunning prints on…