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  • Blog Posts by Ling Wei

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    • Processing Life with Bruce Mau

      Life Style is the first book by Bruce Mau that collectively captures and documents his creative process. The book illustrates Mau’s intellectual approach on design and the implementation of his idea in detail as it relates to a collaborative working environment – in particular his studio.  Life Style was published three years after S, M,…

    • How Do You Engage Consumers?

      The landscape of advertising has been rapidly changing, prompted by an ever-deepening and advancing digital age. As consumers become more and more acquainted with differentiated and personalized advertising, I’ve always been intrigued by the way that marketers and advertisers find new and interesting ways to engage audiences. One medium in particular that fascinates me is…