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    • Processing Life with Bruce Mau

      Life Style is the first book by Bruce Mau that collectively captures and documents his creative process. The book illustrates Mau’s intellectual approach on design and the implementation of his idea in detail as it relates to a collaborative working environment – in particular his studio.  Life Style was published three years after S, M,…

    • How Do You Engage Consumers?

      The landscape of advertising has been rapidly changing, prompted by an ever-deepening and advancing digital age. As consumers become more and more acquainted with differentiated and personalized advertising, I’ve always been intrigued by the way that marketers and advertisers find new and interesting ways to engage audiences. One medium in particular that fascinates me is…

    • Sundance’s Best Kept Secret: The Docs

      There is no doubt that the Sundance Film Festival carries a lot of hype. Celebs show up promoting their film, take part in a film forum or two, hit a few parties, and casually brush shoulders with the common folk. It’s also showtime for film executives. They show up like a high school athletic scout – keeping…

    • Discarding Old Habits

      Self-Directed Learning and Its Unexpected Challenges Day 37 of working at Rule29. The days are growing shorter, the weather more bitter and I’m finally seeing my project come together in a valuable way. But structuring my own brand alignment research has been tougher than I expected. From defining objectives and creating interview questions to qualitative…

    • Unraveling Rule29

      An Unofficial (and Working) Guide to Navigating Rule29, from an Experience Institute Fellow.    When you start working at a new place, you might feel lost or anxious during your first few days. And if you’re like me, you think about every possible thing that could happen the night before your first day and lose…

    • Story Makes the Whiskey Go Around

      Recently I had an opportunity to holiday in Scotland and visit some of my favorite whiskey distilleries with some of my favorite people. We visited the Speyside region (located appropriately along the Spey river), whose distilleries tend to produce a smoother, less peaty/smoky scotch than you might experience from the Islay region per say. (For those non-whisky drinkers or wanting…

    • 5 Things That Help Grow Your Design Business

      Let’s just start here…running a business can be hard. For those running a business, especially a creative one, there is no shortage of nuances that uniquely challenge us, not to mention the usual things to stay on top of, plan for, and promote. With today’s disruptive environment, you need to pay attention to the pillars…

    • You Won’t Find ______________ at Rule29

      If you have stepped inside the R29 headquarters, you’ll notice a few things pretty quickly. You’ll hear music playing (sometimes blaring), you’ll be treated by brightly painted walls, and you’ll find crayons conveniently placed in the conference room. You may notice the electric guitar hoisted right by the entrance door or the numerous posters liberally…

    • How To Find an Apartment Without Losing Your Mind

      My wife and I finally moved into our new place here in Chicago, but not after a stressful and seemingly endless journey of searching, visiting, falling in love with, falling out of love with, and falling in love again with apartments. And hallelujah, we finally found one. Like anyone who has gone through a similar experience, you…

    • What is your “Africa”?

      No one is useless in this world who lightens the burdens of another. —Charles Dickens The first time I stepped off the plane in Ethiopia, I suddenly and dramatically realized the world was a lot different than I had thought during my first thirty-six years on this earth. That might sound obvious, but for me…