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  • Design as Persuasive Art

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    A friend much wiser and smarter than I once told me that design is a “persuasive art.” He explained that, while art inspires behavior, design intends to change it. Although my dear friend is probably not the first to make this assertion, his observation caught me by surprise. I couldn’t deny that it was true…

  • 5 Steps for Culture Shift

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    There is a clear path to healthy culture, and you achieve this one step at a time. Let’s look at what it takes to get there. Define: Begin by reflecting on and prioritizing the values your company stands for and the beliefs you hold about how people work best. Be Strategic: • Why these principles?…

  • Exploring Good Culture

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    In the last blog post, I explained “why” culture is important to your company. (If you haven’t read it yet, make sure you catch up!) To summarize, I would like to challenge you to think about culture as something other than the physical output you see (such as a fancy, cool office or an hip…

  • The Importance of Understanding Culture

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    We can get inspired; we can learn how to upgrade our skills—but if we are not in the right culture, or helping to create the right culture, we are missing out on our best work opportunities. Culture is an important component of any company; in fact, I would argue that it may be the most…

  • More than Green

    Even more important than what we say is what we believe.

    Environmental consciousness is experiencing an interesting chapter within the culture of American business and public life. Being eco-friendly has become synonymous with being hip, intelligent, young, and innovative – both for companies and the people that work for them. As a result, most companies on the cutting edge of this chapter enjoy great loyalty from…

  • Nicolas Cage and Brand Identity

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    I want to talk about Nicolas Cage if you will indulge me. I know that as soon as some people read that first sentence, they will close this window and go back to that Buzzfeed article they’ve been wanting to read. If you’re still with us, thank you. We’re experiencing an interesting trend in the…

  • Take Time to Celebrate & Dream

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    No matter what position you hold at the company you’re with, taking time to celebrate the past and dream about the future should be a yearly ritual for your career. Due to life, deadlines, and the pace of our days, many of us often fall into the routine of looking forward to the next holiday…

  • Focus on Strengths

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    Do you ever sit down and think, “Man, I’m really good at this or that”? Too often, it seems like we focus on what is wrong with us; we think that if we can just fix that one thing – lose some weight, master this extra skill, or whatever that thing is, all would be…

  • Looking Versus Seeing

    Between dinner and bedtime last night, I received a similar message via two different mediums. One came from a Seinfeld re-run I was watching as the loudmouthed George Costanza (ironically) pitched NBC on a “show about nothing.” George cried out in his presentation to NBC execs: “The foundation of all entertainment is story!” An hour…

  • Conversation Skills Make A Difference

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    Not everyone is a great conversationalist, and even the best have a tough day now and then. Plus, we’ve all had a client that is challenging to talk to. So, what sort of things can you do to make better conversation? Here are four ideas: 1) Be interesting by doing interesting things “Interesting” can be simple or complex.…