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    • How To Find an Apartment Without Losing Your Mind

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      My wife and I finally moved into our new place here in Chicago, but not after a stressful and seemingly endless journey of searching, visiting, falling in love with, falling out of love with, and falling in love again with apartments. And hallelujah, we finally found one. Like anyone who has gone through a similar experience, you…

    • What is your “Africa”?

      What is your "Africa"?

      No one is useless in this world who lightens the burdens of another. —Charles Dickens The first time I stepped off the plane in Ethiopia, I suddenly and dramatically realized the world was a lot different than I had thought during my first thirty-six years on this earth. That might sound obvious, but for me…

    • Our Favorite Music of All Time

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      Music is an integral part of our lives. We wake up to it. We exercise with it. We consume it on our commute. We hear it as we wait in line at lunch. It sits underneath our favorite shows. And for most of us, we listen to it in our workplace. Here, at Rule29, we…

    • Green in 2016

      Blog—Green

      This is a post from one of our designers, Edwin Carter.    If you take a survey of our day to day work at Rule29, you’d be surprised to learn how we spend a few hours out of each week. One of the things that makes this place special is that each of us are…

    • Design for Good: Is It Too Much?

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      I recently attended a conference where a well-known speaker said he didn’t believe design could change the world. Although he thinks design has the potential for great influence, he suggested that perhaps the “design for good” believers should take a log off the fire. He said the expectation to feel responsible for changing the world…

    • Design as Persuasive Art

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      A friend much wiser and smarter than I once told me that design is a “persuasive art.” He explained that, while art inspires behavior, design intends to change it. Although my dear friend is probably not the first to make this assertion, his observation caught me by surprise. I couldn’t deny that it was true…

    • Exploring Good Culture

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      In the last blog post, I explained “why” culture is important to your company. (If you haven’t read it yet, make sure you catch up!) To summarize, I would like to challenge you to think about culture as something other than the physical output you see (such as a fancy, cool office or an hip…

    • The Importance of Understanding Culture

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      We can get inspired; we can learn how to upgrade our skills—but if we are not in the right culture, or helping to create the right culture, we are missing out on our best work opportunities. Culture is an important component of any company; in fact, I would argue that it may be the most…

    • More than Green

      Even more important than what we say is what we believe.

      Environmental consciousness is experiencing an interesting chapter within the culture of American business and public life. Being eco-friendly has become synonymous with being hip, intelligent, young, and innovative – both for companies and the people that work for them. As a result, most companies on the cutting edge of this chapter enjoy great loyalty from…

    • Nicolas Cage and Brand Identity

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      I want to talk about Nicolas Cage if you will indulge me. I know that as soon as some people read that first sentence, they will close this window and go back to that Buzzfeed article they’ve been wanting to read. If you’re still with us, thank you. We’re experiencing an interesting trend in the…