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  • Blog posts tagged Perspective

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    • I have come to believe that doing “Good” as a creative or company not only attracts the right people to work for you and with you, but also generates opportunities to engage with great clients. From what I have found, if “good” is part of your internal DNA, it is reflected and manifest in how…

    • Designing A Resolution A World Apart

      When we hear about the ever-increasing violence in our world, many of us naturally ask: “What can be done to stop this?” “Is there anything I can do?” I know these are questions I’ve pondered when it comes to the challenges that have ensued from the violence impacting the great city of Chicago. In many…

    • Discarding Old Habits

      Self-Directed Learning and Its Unexpected Challenges Day 37 of working at Rule29. The days are growing shorter, the weather more bitter and I’m finally seeing my project come together in a valuable way. But structuring my own brand alignment research has been tougher than I expected. From defining objectives and creating interview questions to qualitative…

    • Unraveling Rule29

      An Unofficial (and Working) Guide to Navigating Rule29, from an Experience Institute Fellow.    When you start working at a new place, you might feel lost or anxious during your first few days. And if you’re like me, you think about every possible thing that could happen the night before your first day and lose…

    • Story Makes the Whiskey Go Around

      Recently I had an opportunity to holiday in Scotland and visit some of my favorite whiskey distilleries with some of my favorite people. We visited the Speyside region (located appropriately along the Spey river), whose distilleries tend to produce a smoother, less peaty/smoky scotch than you might experience from the Islay region per say. (For those non-whisky drinkers or wanting…

    • You Won’t Find ______________ at Rule29

      If you have stepped inside the R29 headquarters, you’ll notice a few things pretty quickly. You’ll hear music playing (sometimes blaring), you’ll be treated by brightly painted walls, and you’ll find crayons conveniently placed in the conference room. You may notice the electric guitar hoisted right by the entrance door or the numerous posters liberally…

    • What is your “Africa”?

      No one is useless in this world who lightens the burdens of another. —Charles Dickens The first time I stepped off the plane in Ethiopia, I suddenly and dramatically realized the world was a lot different than I had thought during my first thirty-six years on this earth. That might sound obvious, but for me…

    • Design for Good: Is It Too Much?

      I recently attended a conference where a well-known speaker said he didn’t believe design could change the world. Although he thinks design has the potential for great influence, he suggested that perhaps the “design for good” believers should take a log off the fire. He said the expectation to feel responsible for changing the world…

    • Design as Persuasive Art

      A friend much wiser and smarter than I once told me that design is a “persuasive art.” He explained that, while art inspires behavior, design intends to change it. Although my dear friend is probably not the first to make this assertion, his observation caught me by surprise. I couldn’t deny that it was true…

    • 5 Steps for Culture Shift

      There is a clear path to healthy culture, and you achieve this one step at a time. Let’s look at what it takes to get there. Define: Begin by reflecting on and prioritizing the values your company stands for and the beliefs you hold about how people work best. Be Strategic: • Why these principles?…