Gearing up for the 2011-2012 PowerShares University year, we created this bold evolution of the PSU brand for their nationwide educational events. PSU expanded their events to offer continuing education credits this year, and they needed custom-built event materials to reflect their wide offering of subject material.
Pocket folders were designed to welcome the attendee right away with a clearly delineated space for the day’s agenda and a folder large enough to hold all the event’s related materials.
The folder also contains a special slit for a scorecard, where attendees can give quick feedback about the event. To extend this look throughout the entire process, we created corresponding invitation pieces as well as a booth design that really helps set the tone for the seminars.