ACE: the friendly hardware store every knows as “the helpful place,” came to Rule29 to design the annual for the 4th year in a row. We were thrilled about the opportunity, as 2014 marked an important milestone in Ace’s history: their 90th anniversary. To commemorate this significant achievement, Rule29 went to work designing an annual report that highlighted Ace’s rich legacy and juxtaposed it with the refinement and strength Ace has gained through its longstanding history. Dynamic angles and fresh infographics were used throughout to highlight the progress and growth during 2014, a record year for the company.