In 2009, Rule29 teamed up with the Society of Typographical Arts to put on their yearly Archive gala. The Archive event included a juried competition, a meet and greet with the judges, and then a gala to celebrate the winners. Rule29 designed a campaign for the Archive that ranged from a Call for Entries to an award book passed out at the gala. Each piece gave the gala a consistent look and feel as well as promoted the event.