Public access television tends to have a reputation for not always being design-minded. BATV saw an opportunity to differentiate in this area and contacted Rule29 to help breath some life into the brand. Rule29 set out to create a unique brand that is as grand as BATV’s commitment to their programming.
Beginning with the logo, Rule29 created the core web and social media presences to help BATV stand out amongst the competition. The site features YouTube integration and an interactive schedule to help bring a better web service to its viewers.