East/West University came to Rule29 to develop a campaign brand to help them reach out to prospective students in Chicago. The campaign became known as Be the One. This was to connect with young people on a multitude of levels. First, many of East/West’s student body are the first to attend (and graduate from) college. Additionally, East/West empowers these students to reach unseen levels of potential. In both ways, East/West is ready to help these students Be the One.
The campaign was a multi-faceted approach. Covering print, transit, web, brochures, television, and more. The campaign branding has grown and matured to represent the college as a whole. The campaign represents the school’s focus on students.