The goal for Blackberry Market was to create a visually enticing, easy-to-navigate website that brought the food and atmosphere to the forefront. Large background images of the space and menu items create a delectable online experience. The homepage is Blackberry Market at-a-glance. Here, visitors can see the daily specials, interact with the restaurant’s Instagram feed, and reserve a to-go dinner. As an added detail, the background slideshow reflects the time of day the user interacts with the site – showcasing flaky biscuits at breakfast to crisp, fresh salads at lunch.
The overall site design is based on a system of tiles, which are representative of the café’s menu boards. Information is broken into easy to digest blocks, allowing for key content to be quickly located.