Forecast5 Analytics needed a brand and website that clearly showed their expertise in business intelligence & analytics to a unique crowd: the public sector. They desired an interface that reflected their powerful approach to intelligent data and offered room to expand with their new product offerings.
Rule29 started with the logo and brand, creating product logos, an identity system, presentation templates, and a video. All of these materials worked together to establish the identity of a new brand as Forecast5 launched their products.
When creating the website, Rule29 worked to simplify the interface to help make business intelligence an approachable topic for a wide variety of audiences in the public sector.