Bankers Box, a Fellowes Brand, has been manufacturing their famous corrugated boxes since 1917. This year we were able to partner with them to run a Digital Ad Buy, aimed at raising awareness of the brand during a key season (Tax Time) that requires document organization and storage. As a part of the campaign, we were asked to help create a compelling video that promoted Bankers Box on National Clean Off Your Desk Day (January 12).
We created a promotional video that played up the drama of workplace messiness and chaos. Our hope was to position Bankers Box as the ultimate solution for workplace organization and an important ally for getting your desk clean and keeping it that way.