Did you know that grit was one of the most accurate indicators of future success? The Elks National Foundation have been ahead recent research findings by teaching, for over 40 years, young hoopers to develop grit through setting goals and bouncing back from failures. The Elks Hoop Shoot program gives opportunity for boys and girls to participate in free throw basketball contests that builds character for future success. They reached out to Rule29 to design their new website. The site was designed to give each participant their own page, featuring their scores, which lodge they belong to, and any awards they were given during the competition. The site also features background footage of boys and girls working hard and having fun too! We were happy to help tell stories of determination and perseverance. The videos page showcases lessons learn and highlights of the program along with other Elks initiatives.

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