Even Keel is a startup fund company with four actively managed mutual funds that provide investors access to broadly diversified global markets, and the Milliman Managed Risk Strategy—an intelligent risk management process that seeks to create a smoother investment experience and defend against losses during sustained market declines. Milliman Financial Risk Management LLC (Milliman FRM) is the advisor of Even Keel Investments.
The company approached Rule29 to help them build out their brand, while also creating a website that functionally and aesthetically served their needs as a financial investment company.
Rule29 created a look that kept with the nautical theme and aimed to further emphasize connotations of direction, vision, and stability. Visual elements such as hydrographic maps and sailing photography were employed to drive home the theme. Functionally, we created four fund pages that continually update with the latest data concerning each fund. This data is updated daily, an important element that keeps Even Keel’s clients informed about their investments with ease. Primarily, the site aims to raise awareness of why Even Keel exists, how each individual fund is doing, and to provide resources for investors.
For information about Even Keel, be sure to visit their site!