ExoLens™ (by Fellowes Brands) are a line of premium grade lenses (Zeiss lenses) that offer superior image quality via a mobile, easy to use, solution. The ExoLens team commissioned us to capture the beauty of the product and its capabilities via a travel photoshoot. Alongside our photography partner, Wonderkind Studios, we traveled over 1600 miles around Lake Michigan (Chicago through Michigan to the Upper Peninsula and back down through Wisconsin) in order to capture both in-use and lifestyle shots of the beauty of #PureMichigan with ExoLens’ various lenses (wide, telephoto, and macro).