When FONA International wanted to enter into the world of mobile applications, they called upon Rule29 to create the project. R29 partnered up with Citytech, Inc. to design a unique experience for FONA’s clients on how to track and record flavor descriptors or “notes” when creating, tasting and testing various flavors. The end result is a unified set of flavor descriptors that become a common level of communication for flavor developers and chemists when used to create or select a flavor for a food or beverage.
The application was created for a unified experience over all of the available platforms – iOS (optimized for both iPhone and iPad) and Android. The promotion of the app was done through a microsite that can be found at FONAFlavorNotes.com. The site gives users a sneak peek at functionality while also providing a central, platform-agnostic point of marketing contact for all users.