One of our development partners and friends, Floodlight Design, needed an updated design for their identity system. As their business grows, we wanted to take the Floodlight brand to the next level as well. Pairing their love for code with engaging production techniques, the new identity bridges the gap between the digital and physical worlds while creating a distinctive voice in their industry.
“Rule29 has really given life and dimension to the Floodlight brand and has helped us start conversations with other designers that might not have taken notice before. We’re very excited about the work they have done to make our look match our level of expertise.”
—Joe Liu, Principal
For the printed identity, the logo was uniformly sized and embossed on all pieces.
Floodlight desired a bold, impactful business card. To achieve this, we printed the card on two pieces of DTC stock and then duplexed them together. One layer was die-cut through to create texture and depth.