To go along with the new identity we created for Floodlight Design, Rule29 was also commissioned to craft the next iteration of the Floodlight website. The goal of this site was to demonstrate the development superpowers that lay behind every website developed by Floodlight.

To achieve this, a healthy serving of interaction was designed into the site – encouraging the viewer to really get pulled into the site. Navigation is simple and visual, promoting interaction. We wanted to achieve the same level of sophistication in the printed piece, while also showcasing the wide variety of work in Floodlight’s portfolio.

The result is a site that captures the attention of the viewer with its strategic and engaging use of technology. All sitting on top of a wholly custom content management system.