Soul City Church is a flourishing congregation situated in a vibrant neighborhood of the West Loop in Chicago. Driven by their vision of serving the city and providing hope to people in need, Soul City engaged Rule29 on how to create a giving campaign for a new addition to their building to house a community center and worship space. Starting with designing an all new logo concept with corresponding look and feel, Rule29 helped position Soul City as a faith community devoted to the well-fare of Chicago. From there, the campaign took a number of forms, including a simple web page for visitors to learn more about the mission of Soul City, as well as a collection of print materials to support ongoing teaching initiatives within the church. These print pieces were used to guide the congregation in reimagining what generosity and faithfulness can look like in the context of a growing church, and encouraging them to take part in this exciting new chapter for Soul City Church.