Kraft Great Kids is a Chicago-based program that believes that “great kids should also be healthy kids.” Their focus on nutrition education, fitness, and literacy is brought to families with children through creative play at various city-wide locations. Rule29 was asked to develop the overall style by Marj Halrpin Consulting which included website and print piece that was energetic and fun, yet still recognizable as part of the Kraft corporate brand.
Through the use of bright colors, rounded edges, and playful illustrations, this brand extension can appeal to both parents and their kids. The custom WordPress site features an interactive calendar and the ability to modify the look of the page with the weather—different headers and footers were created to illustrate each of the four seasons. As a way to introduce the program further, a print brochure was created that allowed the client to insert various cards depending on the event.