Rule29 had the opportunity to help the startup company, LexiWynn Designs, take the next step with an evolved brand, promotional materials, and website. Our goal was to establish LexiWynn as an immediate player in the custom purse business and did so by providing a look that was not only professional, but unique in the marketplace. To help tell the LexiWynn story and capture the overall vibe and look we created an image library with a professional photoshoot.
A set of over 30 icons was created to help customers select their purse style. The neutral look provided a “blank canvas” for each design while highlighting each purse’s unique features.
The website helped streamline the purchasing process and also showcased the craftsmanship of the beautiful bags
Professional business cards extended the look and feel of the brand
Various cards were designed as party leave-behinds – introducing customers to the LexiWynn story and process.