Lifewater came to Rule29 to update their website as a part of an all-encompasing brand refresh. Taking the organization’s new look and feel to the web, the site combines contemporary styling with custom WordPress components for an engaging user experience.
Utilizing Lifewater’s extensive library of stunning photography, a more emotive approach was taken – highlighting the individuals who are face-to-face with the global water and sanitation crisis. Throughout the site, colorful infographics usher in the new brand palette and help tell the Lifewater story. Rule29 also created an interactive map, that showcases all of the work that Lifewater is doing around the globe. Users can click on individual projects to learn more and see works in progress.
With an updated, more contemporary aesthetic, the website is now a key component of the Lifewater brand.