Neenah Paper has a long-standing reputation as bringing a high level of aesthetics and strategy to the materials they publish. So when they partnered with Rule29 to give the Against the Grain blog a new lease on life, our goal was clear: to create an easy-to-navigate blog structured in a way that encourages exploration – all wrapped in a visually engaging package.
“Rule29 has turned this hopeful endeavor of a project into a full-bore social media and marketing machine in a matter of months.”
—Tom Wright, Senior Director, Advertising and Promotions
In addition to the bold lead story, recent stories are showcased on the home page in smaller buckets to reinforce the hierarchy while still serving up plenty of content.
In addition to the blog, Rule29 was asked to help define Neenah’s social media space. Designing several apps for the Neenah Facebook page.
This one features the various places that you can connect with Neenah in a visually engaging way that echoes the brand style from the blog.
Another Facebook app was one to showcase the numerous tools that Neenah provides for designers online. Using art from each resource, Rule29 combined the pieces into a useful one-stop-shop.