When the household cleaning product experts at O-Cedar® reinvented their brand, they partnered with Rule29 to announce their new look at the International Housewares Trade Show in Chicago. Rule29 got down to the nitty gritty to create larger-than-life environmental graphics for the booth. Since tradeshow attendees tend to be inundated with an surplus of information, Rule29 chose to highlight each product station with a large, one-word headline and singular image to quickly and effectively communicate O-Cedar’s innovative approach to cleaning. The overall effect was a bold statement of confidence in O-Cedar’s products and their powerful cleaning capabilities.