Teaming up with Just For Kicks and O’Neil Printing, Rule29 set out to create a deck of cards to capture our love for games and fresh Kicks. From the beginning, the deck was designed to be as usable as possible. The one-eyed jacks are present, as is the one-eyed king. Each face card was given a name after a type of person that loves their shoes: “The Athlete,” “The Congressman,” “The Writer,” “The Fashionista,” etc. The remaining 36 cards each feature a different shoe profile to complete the unique deck.