rednow is a creative collective committed to a new discipline of seeing, hearing, and experiencing through the art of wonder. Along with an updated logo, Rule29 was asked to create a refreshed web presence that would allow users to better experience the film, music, art and design featured on the website. With an overhauled structure, and advanced filtering capabilities based on detailed tagging system, rednow now provides its community the opportunity for discovery.
The existing logo was refreshed with a sleek custom typeface.
The minimalistic website design and limited color palette highlights the films, music, book, and art featured by the community.
A complex tagging system allows users filter the content by type of media, genre, or topic. Once filters have been applied, the tiles dynamically reposition to show only the content the user has selected, making for a more customized experience.
Detail pages present each write up as well as details of the featured content. A special function allows users to mark each item that he/she has experienced in order to track their experiences with wonder.
A simple, effective icon set was created to signify the three types of media.