When our collaborative partner Roswell Bookbinding wanted to update their 50-year-old brand, Rule29 provided them with a stylish new look. The family-owned, Arizona-based company already had a timeless mark – designed by Art Lofgreen – so just minor revisions were necessary to provide a more contemporary feel. Roswell, with their no-nonsense, pure approach to the craft of bookbinding, wanted their identity to be unpretentious and very simple. We used a black and white palette to achieve this, and we used photography to highlight their beautiful artistry.

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