Savant Capital Management is an investment and wealth management firm dedicated to helping their clients responsibly care for family wealth. Using the concept of “where do you see yourself?”, Rule29 created a number of design elements to help communicate Savant’s experience and resources that make sense out of complex financial situations with the end goal of stability and growth.

The elements that Rule29 created allowed viewers to imagine what an ideal financial situation looks like via first person imagery and casual language, whether it be fishing, hiking, or enjoying time with family. We enjoyed exploring the compelling concept of personal financial freedom, and what impact it has on living an enjoyable life at any age.