When Sears was developing their latest new concept store, mygofer™, they called on Rule29 to create the brand’s trademark. Emphasizing the convenience and completeness of the services offered, the trademark is dynamic and bold, utilizing color contrast to call attention to the different elements present.

To build upon the brand’s new mark, Rule29 also created a new PR packet for Sears reps to send out to garner attention for the new store. The packet utilized the strong, iconic illustration style and large type to create a unique experience that gives a glimpse into the fun, approachable personality of the brand.