As part of our Give initiative, Rule29 is honored to partner with Team RWB, a non-profit that creates communities of veterans, their families, and American citizens to enjoy authentic interaction through physical and social activities.
A clean and bold look was created, utilizing a vibrant red, blue and white color palette that emphasized the patriotic, heroic energy of the organization. The Team RWB logo, filled with strong, patriotic imagery, represents the strength of a partnership between civilians and veterans to enable America to fly higher. This identity was extended to various print and online platforms. The website, in particular, was designed to provide a platform for RWB chapters across the nation to more easily connect, serving as a central hub of information and unity across the RWB mission.