Team RWB believes that an engaged and empowered generation of Veterans is integral to American communities and making our country at large stronger. They accomplish this by hosting hundreds of local events and programs across America designed to enrich the lives of veterans by three main components: physical health, social engagement, and sense of purpose. In order to see the community impact of their programs, Team RWB developed a research team to proactively measure the organization’s outputs, outcomes, and the quality of members’ experiences. Team RWB connected with Rule29 to create a 2015 annual report that presented analytics of community impact of two of their core programs. We displayed Team RWB’s rapid growth through various graphics and visuals. And we designed a clean, layout with updated visual aesthetics and typeface to communicate their research on growth, participation, and member surveys on well-being.
The landing page features a screened video of Old Glory flying in the background
Printed reports feature screened images of Old Glory with Team RWB’s motto and report logo
Quotes were used at the top of each page, emphasizing Team RWB’s ethos
The report’s content was translated to print, using both graphics and colors from the website, creating a cohesive system
Members were spotlighted to give unique stories and perspectives of how Team RWB benefits veterans