Planet of AWE is a non-profit organization of dedicated people leading the effort to save the world. They believe in the strength of the community to protect the basic elements of our environment: Air, Water, and Earth (AWE). Their inspiration comes from moments of astonishing wonder and awe in our encounters with the natural world. Rule29 created their logo and developed their brand and new website to help tell the story of Planet of AWE, and their mission around the globe. We wanted to give web users a fresh experience by use of simplicity and beauty; we’ve featured breath-taking, landscape images as the backdrop.  The website easily directs users with opportunities to get involved by joining projects or starting their own! And each project is featured on an interactive map with details about each environmentally conscious venture.

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