What paper should you use for your brochure? What beer should you pair with that delicious salmon filet? We partnered with Appleton Coated to create a promotional piece for U2:XG and Utopia Two, to showcase these two wonderful papers and answer all your questions about the product and craft beer! Craft brewers create beer that is an extension of who they are; they create a beer drinking experience. In the same way, U2:XG and Utopia Two from Appleton Coated offer you two beautiful, environmentally-friendly papers that allow you to create an experience and amplify your work in print. “Perfect Pairings” is an exploration of the possibilities that these papers bring, as well as an introduction to the fine craft of beer brewing. In it, you will find beautiful lifestyle photography printed on the paper, as well guides for when to use each paper (and when to drink certain brews)! It has never been so easy to craft a perfect pair!
Short-cut sheets and bands of different varnishes help create a handy tool for comparing different variables
Helpful charts provide at-a-glance information for both paper and beer pairings
A photoshoot captured the beauty of beer and food pairings in a local Wisconsin brewery.
Beautiful photography was shot to showcase each of the different finishes
Spot colors added vibrancy and life to the piece
Promotional images were created to share across social media channels
Branded coolers, koozies, and bottle openers act as campaign giveaway items