We have had the privilege of working with the U.S. Fund for UNICEF on a number of projects in recent months. Its not often that we get to work with a client so devoted and aligned with our passion for being an advocate for children in need around the world. We were honored to create design elements for fundraising events held around the United States and world. Below are samples of a few of those projects.
The Hope Gala is Chicago U.S. Fund for UNICEF’s annual event that is part of a two-year Midwest campaign to raise $3 million for The Eliminate Project, a partnership between UNICEF and Kiwanis International to eliminate maternal and neonatal tetanus (MNT) from the face of the earth by 2015.
The funds raised through Message of Hope will help to protect over 620,000 women and all of their future newborns against this painful disease.
Rule29 designed the Save the Date, invite, website, and event program for the Hope Gala, in addition to establishing a look and feel of the evening.
The U.S. Fund for UNICEF’s Snowflake Ball is one of the year’s most highly anticipated fundraisers. Set in the heart of NYC, the ball has raised over $20 million over the past nine years to support UNICEF’s work in more than 190 countries and territories to save and improve children’s lives, providing health care and immunizations, clean water and sanitation, nutrition, education, emergency relief and more.
Snowflake Ball called for a sophisticated aesthetic that beautifully and artfully told the story of the UNICEF mission and called other people to join in the journey.
Rule29 designed the Snowflake Ball Journal (the event program), centerpiece vases for the tables, and the event’s step-and-repeat.
At a variety of special events throughout the year, the U.S. Fund for UNICEF aims to create entry points for attendees to join the mission of the organization. One such way is through Inspired Gift Cards. This set of cards contains a series of donation options that range from providing mosquito nets for families in need to “school-in-a-box” kits that help children keep up with their education, even in dire circumstances.
Rule29 refreshed the design of these cards, including the card tray in which they would be housed. Utilizing the Inspired Gift Honey Comb icon, the cards feature full-bleed beautiful imagery, as well as the recognizable UNICEF blue.
For the tray, we utilized a matchbox-style slide out with a die-cut on the front of the signature Inspired Gift Honey Comb. This allowed us to highlight the front cards’ image, even while the cards were still within the box.
The Chinese Children’s Initiative provides aid to millions of children who lack even the most basic resources, and are vulnerable to trafficking, neglect, abuse and exploitation. Rule29 worked with the U.S. Fund for UNICEF to create a number of compelling design assets for a fundraising event called the Chinese New Years Soiree.
Rule29 created the paper invitation, HTML email invitation, and website. In addition, we aided in establishing a look and feel of the event.
UNICEF’s Evening for Children First honored Mrs. Rebecca and Dr. Sanjay Gupta with the UNICEF Global Philanthropist Award shining a spotlight on the exciting work that UNICEF is doing in more than 190 countries and territories around the world.
In addition to the special award presentation, the evening included a seated dinner, a live auction, and a presentation that highlighted UNICEF’s lifesaving programs. The event raised critical funding to support UNICEF’s efforts to save and protect the world’s most vulnerable children. The event raised $630,000 to help children around the world.
Rule29 helped establish the look & feel, using a globe design to demonstrate UNICEF’s work on behalf of children around the world. Rule29 created the program, invite, save the date, and website for the event.
The Humanitarian Awards Luncheon held in Chicago awarded Francie Comer (Comer Foundation) and Sue Duncan (Sue Duncan Children’s Center) for their lifetimes of work on behalf of vulnerable children. The event included speakers and dialogue about children in desperate situations, and what philanthropists and organizations from around the globe are doing to help.
Rule29 designed the program, save the date, and invitation for this celebrated event.
The 2015 Drive for Zero golf event invitation featured a round die-cut flap and was printed on a textured paper to mimic the look of a golf ball.