After a terrific rebrand, Appleton Coated was ready to present themselves to the world and asked us to create a piece that helped them spread the word about who they are. Proclaiming proudly to be “ONE MILL STRONG,” this piece showcased Appleton Coated’s mission of creating a variety of quality coated and uncoated papers, as well as honoring the environment and the company’s customers. Using the new brand of Appleton Coated to make a bold statement, this piece served as the “new” introduction to the company, its commitment to sustainable paper-making, and its ever-friendly, customer-oriented employees.
A single sheet of paper elegantly depicts the concept of ‘One’.
The interior of the four-panel piece featured bold typography and a visual to accompany the message of a house of many brands.
A silver metallic touchplate added a hint of shine to the black and white photography.
R29 helped coordinate a photoshoot at the Appleton Coated mill to capture beautiful detail shots of the papermaking process.