After a terrific rebrand, Appleton Coated was ready to present themselves to the world and asked us to create a piece that helped them spread the word about who they are. Proclaiming proudly to be “ONE MILL STRONG,” this piece showcased Appleton Coated’s mission of creating a variety of quality coated and uncoated papers, as well as honoring the environment and the company’s customers. Using the new brand of Appleton Coated to make a bold statement, this piece served as the “new” introduction to the company, its commitment to sustainable paper-making, and its ever-friendly, customer-oriented employees.