Youfit came to R29 wanting a fresh, new campaign that encouraged people who were casual exercisers to join a Youfit gym for just $10 a month. The campaign that they chose featured people accomplishing health related goals that were important to them, such as fitting back into a wedding dress after 12 years or running a 5k, only stopping to walk once. This campaign included commercials that depicted these different accomplishments and encouraged the viewer to find their fit at Youfit.