At O’Neil, big is beautiful. As the company planned to unroll their wide format printing capabilities, they came to Rule29 to ask for help with figuring out a bigger and better way of helping potential customers to see the range of what was possible. With a new building that was totally at our disposal, we decided to craft an immersive experience that walked clients through a variety of wide format options, without feeling too “salesy” or dry.

The result was “Farmstead in the Valley,” a fake restaurant helped us tell the story of O’Neil’s capabilities and served as the unifying theme for the experience. With a fresh logo, iconography, environmental graphics, collateral (tote bags, handout cards, coasters), we used this “restaurant” to help clients see the possibilities available to them when they choose O’Neil for their wide format printing needs.