Image: Step 1 - Research

Digging In The Dirt

Rule29 gathers relevant information about your culture, your key competitors, your dreams, your goals and all details possible about the specific project(s), and all key market indicators.

Image: Step 2 - Question

Because Questions Lead To Answers

We look at preconceived notions regarding strategy, format, content, and your audience's culture and message. Is there a way to step outside the preconceptions?

Image: Step 3 - Analyze

Lay It Out

We use the information we’ve gathered to define goals, identify target audience(s), and determine the most effective methods of communicating those goals to your audience.

Identity - Step 1 - Propose

Gentlemen, Start Your Engines

Using our key information, we formalize our scope and format within the context of your time and budget. We’ll also suggest additional avenues of communication if our information suggests their effectiveness.

Identity: Step 2 - Create

Making It Matter

We put it all together and design the most effective solutions to communicate your message.

Identity: Step 3 - Produce

Hands-On All The Way

We manage the entire production process for you to preserve the integrity of the creative vision and ensure the highest quality finished product.

Information: Step 1 - Implement

Putting It Into Play

We help manage distribution and provide consultation regarding additional efforts of solidifying the message for your internal and external clients.

Information: Step 2 - Evaluate

Here Comes The Judge

We offer our evaluation and creative insights based on feedback, various metrics, and established goals. We also discuss potential changes to make the messaging more effective for your audience.

Information: Step 3 - Refine

Changing The Recipe Up A Bit

Based on feedback, review sessions, and scope of effectiveness, we work to reinforce and/or clarify the key messaging.

Matter With A Process


When Rule29 takes on the task of building a powerful communication tool, the process is divided into three defining steps: Image, Identity and Information. Each critical step builds upon the previous one, resulting in a strong foundation and consistent presence.

Members of AIGA