Without a backbone of strategy and discipline, creativity doesn’t matter much to your bottom line. We’ve developed a structured process that’s proven to build a powerful brand presence and ensure consistent communication with your audience.

Regardless of the type of project we’re collaborating on, we’ll guide you through three phases — Image, Identity and Information — each with three vital steps.

 

process

process-image

Image

Research—We gather relevant information about your business, your goals, your competitors, your products and services, your mission and your dreams. Based on what we discover, we…

Question—We look at preconceived notions regarding strategy, format, content, audience, culture and message. Can we step outside the preconceptions? Are we missing anything? Can we re-frame the problem? With those answers in hand, we…

Analyze—We use the information we’ve gathered and the questions we’ve answered to define the project’s goals, identify the target audience, and determine the most effective methods of communicating those goals to your audience. From there, we…

 

process-identity

Identity

Propose—Using our key information, we formalize the project’s scope and format within the context of your timeline and budget. We’ll also suggest additional avenues of communication if our research suggests their effectiveness. Then we…

Create—We put it all together and design the most effective solutions to communicate your message. Together, we’ll agree on an outcome that addresses our research and reaches your business goals. When we get the green light, we…

Produce—We manage the entire production process for you to preserve the integrity of the creative vision and ensure the highest quality finished product. But we’re not finished…

 

process-information

Information

Implement—We help manage distribution and consult with you about ongoing and additional ways to communicate your message to your internal and external audience. Perhaps most important, we…

Evaluate—We offer our evaluation and creative insights based on feedback, agreed-upon metrics and established goals. We also discuss potential changes to make the messaging more effective for your audience. And finally, we…

Refine—Based on feedback, review sessions and measurement, we work to reinforce and/or clarify the key messaging.