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The latest from @bob_davidson
Posted 12 hours Ago
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Bob believes his life is (actually) a music video...
Bob’s prior experience in production and storytelling has proved crucial for most R29 projects. As one of our producers, Bob helps our clients not only understand their story, but the appropriate means of communicating it. This not only requires diverse knowledge in numerous (creative) matters, but an appropriate understanding of customer engagement and the way people think - all of which Bob is happy to obsess over. Around the Blog...The Making of a Sleeping at Last Music Video: Emphasis – Yearbook ProjectThe first music video I ever saw was Michael Jackson’s Thriller. It was 1983 and I was eight. I was over at a friend’s house watching the hour-or-so long documentary that played prior to Thriller’s premiere. In fact, I remember more about the “behind-the-scenes” feature than the actual 13-minute long version of the now classic [...]
Posted on May 11, 2012 on Making Creative Matter
Super Bowl 2012: Does Sex (Still) Sell?Let’s be honest. This year’s Super Bowl ads fell short of expectations for most. Sure, there were a few laughs. An arguably meaningful moment. But, for the most part, companies (and their agencies) seemed to miss the mark. Or, did they? Super Bowl ads are a different ball game. There are different expectations. Different rules. [...]
Posted on February 8, 2012 on Making Creative Matter
Sundance 2012: Ideas vs EntertainmentWhy do we go to the movies? This is a question I have been pondering over the last week as both myself and Justin settle back from what has now become an annual trip to the Sundance Film Festival – seeing 18 films in 4 days. I know. It sounds exhausting. It is. To sit and [...]
Posted on February 4, 2012 on Making Creative Matter
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