Susan Herda
Design & Production
Member since 2006
The latest from @rule29
The new college football season brings new uniforms - Nike raises the bar for design on the field. http://bit.ly/bZ3EF3
Posted 4 hours Ago

Susan thinks fondant tastes like
Spray Mount.


Creating clear, effective design demands focus. Because she understands that the big picture is always made up of small things, Susan’s passion is detail-oriented strategy. Her ability to streamline processes helps keep even the most complex projects on track while maintaining strong visual communication.

In addition to her role as a creative, Susan brings strong organizational talents to the R29 table—helping to maintain efficiency and productivity. When she's not focused inside the studio, Susan is dedicated to spending time with her husband Ryan and daughter Alexis, mastering the art of baking, and conquering crosswords.

Around the Blog...

Crimes Against Typography

“Bad Typography is Everywhere, Good Typography is invisible.” —Craig Ward As designers, we live this quote daily. Whether it’s a horribly kerned sign on the train, or a flyer in the local paper completely set in Impact. It makes us cringe, wince, and gasp. All of us “type snobs” have been there: “Why on earth would you [...]
Posted on August 24, 2010 on Making Creative Matter

The IPocalypse

I awoke a couple of days ago to the morning news anchor spouting off the day’s top stories. Usually the morning news is full of fluff that goes in one ear and out the other, but the last report I heard before leaving my house caught my attention. The Internet is running out of addresses. [Gasp!] Yes, [...]
Posted on July 29, 2010 on Making Creative Matter

Spec This!

In a time where numerous print projects are being scrapped for online alternatives, some people may think that sending out for print quotes is ancient history. Many designers feel they can get by with just a basic understanding of what to provide their print vendors—overall size, uncoated vs. coated paper, etc. However, well done print [...]
Posted on June 8, 2010 on Making Creative Matter
Members of AIGA