Talking “GOOD” with HOWLive 2017
Our Creative Director, Justin Ahrens, presented at #HOWLive 2017 in Chicago this year. His topic focused on how doing “Good” as a creative or company can not only attract the right people to work for you and with you, but also great clients. Ultimately, having “Good” as part of your internal DNA makes an impact on how you treat your team, your collaborators, your clients, and how you genuinely market yourself. Not to mention it is something to be genuinely proud of. Utilizing authentic goodness (not simply leading with a cause, but truly owning the driving force behind your decision to align with this perspective) is a strong advantage for your business. By speaking of yourself in terms of goodness, you are able to align yourself with consumers and clients who value that goodness.
All that leads to the question: Do you consider yourself a good company? Well, it’s time to start talking about it and we believe you will reap the benefits. Feel free to view the presentation on Slide Share here and get in touch if you represent an organization that values goodness in a creative partner.
Branding Passion with AIGA Colorado
Appleton Coated and AIGA Colorado hosted Rule29 to talk about how to create a compelling campaign or project for social change. Additionally, Appleton Coated presented their U360 Design Contest winners and provided attendees the award book that we had the honor to design. To check that out click here.
Seeing Different with the Tom Tom Founders Festival
Rule29 had the privilege of being a keynote and talking about founding Rule29 and how we strive “To See Different” at the Tom Tom Fest in Charlottesville, Virginia. Additionally, our creative director Justin Ahrens talked about the world water crisis through the lens of Wheels4Water and with other organizations MadiDrop and Waterboys started by NFL star Kyle Long. The Tom Tom Fest celebrates and empowers the founders of creative, civic, and entrepreneurial projects. The signature project of the Foundation is the Tom Tom Founders Festival, which occurs each April over Thomas Jefferson’s birthday week (April 13), as Charlottesville’s historic downtown is reimagined as a creative canvas.
Like the founding polymath, the Founders Festival explores diverse disciplines – society, education, energy, food, and technology — and links the rich history of the City with an exploration into the future. Ultimately, the festival seeks to leave lasting legacies of creativity throughout Charlottesville through public art and business formation.
Design for Good Webcast Series
AIGA’s first Design for Good webcast, Design for social impact 101, took place on December 2, 2016. The Design for Good Webcast featured Mark Randall from Worldstudio, with a Q&A session with Gage Mitchell from Modern Species, our very own Justin Ahrens who also serves on the AIGA National Board, and Lennie Mowris from lenspeace.
The Design for Good webcast series is a resource of practical information and instruction through inspirational stories, offering opportunities for engaging dialogue, leadership development, and professional training. The guest speakers—AIGA members and beyond—are all active practitioners in social impact design, gender equity, creative placemaking, government innovation, racial justice, healthcare access, and more. While sharing their approaches to design practice, they will demonstrate how designers can develop solutions for complex societal issues.
Rule29 in #VegasBaby with AIGA Design Conference
Our Creative Director Justin Ahrens and CFO Sarah Ahrens presented in the practice management symposium at the national AIGA Design Conference in Las Vegas. The symposium was like a conference-within-a-conference featuring expert presentations that provided valuable insights and guidance for independent designers as well as design managers in large firms. They joined a long list of the best and the brightest creatives from around the world talking about inspiration, business and impact to just name a few. For more on AIGA
Rule29 at #HOWLive 2016
Our Creative Director, Justin Ahrens, spoke at HOW Design Live in Atlanta this May. Justin’s talk was titled “Branding Passion: How to create a compelling campaign or project for social change.”
It focused on how design can be used to create positive social change. Creatives have the ability to shift perspective and to create impact. But making this impact can’t only happen with passion – there needs to be a strategic and defined process to carry the concept to real successful outcomes while not overwhelming you.
In his session, Justin went through the Rule29 approach and how projects like Wheels4Water has helped bring safe water to thousands of people in Uganda. The end goal was to provide tips on how to do your own event and see how doing these types of projects can change you, your company and how YOU see the world. Would you like a closer look? Check out the presentation!
2015 Design Thinkers Conference
On November 12-15, Justin spoke as a panelist and keynote at the RGD Design Thinkers Conference at the Sony Centre in Toronto, Canada. DesignThinkers, a conference for visual compactors, is the largest of its kind in Canada. The event showcases industry trends with a variety of speakers from a wide range of backgrounds and disciplines.
As stated on the conference site: This inspiring event, now in its 16th year, breeds change agents who become drivers of innovation. DesignThinkers 2015 delves into industry trends with visionaries from a range of communications-related disciplines including design, user experience, advertising, branding, consumer engagement, film, social media and entrepreneurship.
R29 presenting at 25N Coworking
On Wednesday November 11, the Rule29 team presented a talk at 25N, a local coworking space in Geneva, IL. The talk was entitled, What Story are You Telling?, and examined the power of branding to influence every aspect of an organization. Most of our talk was oriented around creating compelling stories that audiences want to engage with, using example case studies from recent projects.
Design for Good at the 45th UCDA Design Conference
On October 3-6, 2015, our Creative Director, Justin, will be speaking at the 45th annual UCDA Design Conference in Orlando, Florida. His speech will focus on designing for good and seeing differently.
The conference brings together designers and communication professionals throughout the country for a variety of fun events that focuses giving people the knowledge they need in order to create powerful work.
Seeing Different with AFF Spokane, WA
We all say we want to be a part of changing the world, but how do you actually accomplish this?
We believe at Rule29, creatives are built to see the world differently. It’s one of the creative’s unique and innovative traits. Our principal & creative director, Justin Ahrens, presented to the AdFed in Spokane, WA about the importance of “design for good” and applying that to organizations who are focused on making the world a better place. Thanks to the wonderful Spark Center and AdFed for being such wonderful hosts.