• News

    When creative matters, people notice.

    Cool stuff happens around here pretty much every day. Here’s the latest scoop on Rule29’s awards,
    press and speaking gigs. See how we’re Making Creative Matter®

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    • Justin talks about “Branding Passion” at Creative Mornings!

      “How will you serve others?”

      In his talk for Creative Mornings Chicago, Justin took the attendees through the overall branding passion structure that Rule29 has used and has been refining over time. The case study for this talk was the four years of Rule29, and thier partners, running the design for good project Wheels4Water. What is branding passion? It is using your ability and giving of yourself to shift perspective and to create impact for social change. This can take many forms, but the first and most important factor is this concept of passion. When taking on a project, here are three factors for deciding what to take on: Passion, Culture, and Marketing. You can be a force for social change. The first part is the hardest, and that is to just make a leap. Once you decide what you’re passionate about and decide to take action, the rest will fall into place.

      Posted October 4, 2017
    • Rule29 in LogoLounge Book 10!

      We are honored to be in the next LogoLounge Book 10! With nearly 40,000 submissions the competition was fierce, to say the least. This edition’s far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients.

      For a sneak peek go here:

      Posted October 4, 2017
    • Design Of Episode 15: Dan Lerner – Author, Teacher, Performance Coach

      Wills Francis

      Episode 15 (!!!) has dropped peeps. This one is the perfect listen for your commute home tonight. Come sit at the feet of Dan Lerner who has devoted his life to understanding how and why people flourish in career and life. Check it out on SoundCloud and iTunes.

      Posted August 14, 2017
    • Episode 14 of Our Podcast is Magical.

      Nate Staniforth is a Magician, Writer, and Traveler and we are honored to tell some of his story on our podcast DesignOf. For over a decade, Nate Staniforth has toured the US college circuit as one of the busiest working magicians in the country and he hosted Breaking Magic on the Discovery Channel. He’s given a TEDx Talk, lectured at the world-famous Oxford Union, and in 2018 the Harry Potter-famed Bloomsbury Publishing will release Nate’s memoir in bookstores worldwide. Here is Real Magic follows Nate’s evolution from obsessed wunderkind to disillusioned wanderer, and tells the story of his rediscovery of astonishment—and the importance of wonder in everyday life—during a trip to the India, where he infiltrated a 3,000-year-old clan of street magicians. Justin and guest host, Bob Davidson, traveled to Nate’s hometown in Iowa City, Iowa to learn more about this student of wonder and the lengths he goes for a moment of amazement.

      Posted June 24, 2017
    • Appleton Coated U360 Showbook Selected as a Silver Winner in Design Annual 2018

      Creating assets for Appleton Coated‘s U360 Competition is one of our favorite projects of the year. We were honored that the work was selected as a Silver Winner in the Graphis Design Annual 2018, one of our personal favorite design showcase events. A huge thanks to our pals at Appleton Coated for the opportunity to parter with you! To view a description of the showbook and view the amazing other projects awarded, click here.

      Posted June 22, 2017
    • Wheels4Water Website Wins 2017 GDUSA Web Design Award

      Rule29 won a GDUSA Web Design Award for our design of the Wheels4Water website! The GDUSA Awards showcase the power of design to enhance websites and online communications. A huge thanks to the team at GDUSA for the honor, and be sure to head over to to the see the site yourself.

      Posted June 15, 2017
    • Talking “GOOD” with HOWLive 2017

      Our Creative Director, Justin Ahrens, presented at #HOWLive 2017 in Chicago this year. His topic focused on how doing “Good” as a creative or company can not only attract the right people to work for you and with you, but also great clients. Ultimately, having “Good” as part of your internal DNA makes an impact on how you treat your team, your collaborators, your clients, and how you genuinely market yourself. Not to mention it is something to be genuinely proud of. Utilizing authentic goodness (not simply leading with a cause, but truly owning the driving force behind your decision to align with this perspective) is a strong advantage for your business. By speaking of yourself in terms of goodness, you are able to align yourself with consumers and clients who value that goodness.

      All that leads to the question: Do you consider yourself a good company? Well, it’s time to start talking about it and we believe you will reap the benefits. Feel free to view the presentation on Slide Share here and get in touch if you represent an organization that values goodness in a creative partner.

      Posted May 19, 2017
    • Branding Passion with AIGA Colorado

      Appleton Coated and AIGA Colorado hosted Rule29 to talk about how to create a compelling campaign or project for social change. Additionally, Appleton Coated presented their U360 Design Contest winners and provided attendees the award book that we had the honor to design. To check that out click here.

      Posted May 11, 2017
    • Seeing Different with the Tom Tom Founders Festival

      Rule29 had the privilege of being a keynote and talking about founding Rule29 and how we strive “To See Different” at the Tom Tom Fest in Charlottesville, Virginia. Additionally, our creative director Justin Ahrens talked about the world water crisis through the lens of Wheels4Water and with other organizations MadiDrop and Waterboys started by NFL star Kyle Long. The Tom Tom Fest celebrates and empowers the founders of creative, civic, and entrepreneurial projects. The signature project of the Foundation is the Tom Tom Founders Festival, which occurs each April over Thomas Jefferson’s birthday week (April 13), as Charlottesville’s historic downtown is reimagined as a creative canvas.

      Like the founding polymath, the Founders Festival explores diverse disciplines – society, education, energy, food, and technology — and links the rich history of the City with an exploration into the future. Ultimately, the festival seeks to leave lasting legacies of creativity throughout Charlottesville through public art and business formation.

      Posted April 13, 2017
    • Making Creative Matter With StoryBrand

      In our continued effort to explore story, messaging, and branding, Rule29 has become a Certified Guide with StoryBrand. We chose to integrate the StoryBrand framework into our process because we’ve found that many people in marketing and communications are so close to their products or services that they don’t know how to accurately, simply, and concisely talk about their organization. StoryBrand helps companies understand what customers are looking for so they can tell their story in such a way that people listen. We build off this process and develop powerful messaging, design, and brands to grow businesses. Contact us today and let’s start telling your story in a way that your clients will listen!

      Posted April 9, 2017