Seeing Different with the Tom Tom Founders Festival
Rule29 had the privilege of being a keynote and talking about founding Rule29 and how we strive “To See Different” at the Tom Tom Fest in Charlottesville, Virginia. Additionally, our creative director Justin Ahrens talked about the world water crisis through the lens of Wheels4Water and with other organizations MadiDrop and Waterboys started by NFL star Kyle Long. The Tom Tom Fest celebrates and empowers the founders of creative, civic, and entrepreneurial projects. The signature project of the Foundation is the Tom Tom Founders Festival, which occurs each April over Thomas Jefferson’s birthday week (April 13), as Charlottesville’s historic downtown is reimagined as a creative canvas.
Like the founding polymath, the Founders Festival explores diverse disciplines – society, education, energy, food, and technology — and links the rich history of the City with an exploration into the future. Ultimately, the festival seeks to leave lasting legacies of creativity throughout Charlottesville through public art and business formation.
Making Creative Matter With StoryBrand
In our continued effort to explore story, messaging, and branding, Rule29 has become a Certified Guide with StoryBrand. We chose to integrate the StoryBrand framework into our process because we’ve found that many people in marketing and communications are so close to their products or services that they don’t know how to accurately, simply, and concisely talk about their organization. StoryBrand helps companies understand what customers are looking for so they can tell their story in such a way that people listen. We build off this process and develop powerful messaging, design, and brands to grow businesses. Contact us today and let’s start telling your story in a way that your clients will listen!