Talking “GOOD” with HOWLive 2017
Our Creative Director, Justin Ahrens, presented at #HOWLive 2017 in Chicago this year. His topic focused on how doing “Good” as a creative or company can not only attract the right people to work for you and with you, but also great clients. Ultimately, having “Good” as part of your internal DNA makes an impact on how you treat your team, your collaborators, your clients, and how you genuinely market yourself. Not to mention it is something to be genuinely proud of. Utilizing authentic goodness (not simply leading with a cause, but truly owning the driving force behind your decision to align with this perspective) is a strong advantage for your business. By speaking of yourself in terms of goodness, you are able to align yourself with consumers and clients who value that goodness.
All that leads to the question: Do you consider yourself a good company? Well, it’s time to start talking about it and we believe you will reap the benefits. Feel free to view the presentation on Slide Share here and get in touch if you represent an organization that values goodness in a creative partner.
Branding Passion with AIGA Colorado
Appleton Coated and AIGA Colorado hosted Rule29 to talk about how to create a compelling campaign or project for social change. Additionally, Appleton Coated presented their U360 Design Contest winners and provided attendees the award book that we had the honor to design. To check that out click here.