What do you get when you take a company full of creatives and pit them against each other in a friendly competition to create an original beer flavor?
Well, hopefully you get some pretty awesome tasting beer…but we have yet to see if that’s actually the case.
In the spirit of collaboration and thinking outside the box, Rule29 has partnered with Penrose Brewery (a brand-spanking-new brewery right here in Geneva, IL) on a new teamwork initiative, designed to challenge us and inspire us. With our Advisors Meeting fast approaching in March, we’ve decided to take the meeting to the next level by premiering two specially crafted Rule29 beers, inspired by our staff and brewed by Penrose. After a presentation and tasting from each team, the Advisors will declare the winner!
To kick it off, we took a visit to Penrose a few weeks ago to learn more about the brewery, what flavors pair well together, and how to use the various stages of the brewing process to our advantage. Then we split the office in two and huddled up with our teams to choose unique flavors that would reflect our taste and creative sensibilities. Right now we’re finalizing our flavor choices and crafting the stories of each of our beers.
We can’t tell you too much about what each team’s beer will be (it’s top secret!) but we promise to keep you updated as we continue through the process. In the meantime, stay up-to-date with the happenings at Penrose–they’re opening soon! Learn more at their Facebook page and their Twitter account.
May the best beer win!