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America’s Most Beloved Spirit

Bourbon made simple

Rule29 is a group of creative storytellers and bourbon enthusiasts that have combined our abilities to produce and publish a beautiful and memorable book on bourbon. We are excited to introduce to you our book, Simply Bourbon.

Simply Bourbon offers insights and suggestions to those new to the world of bourbon with tidbits for the most seasoned tasters to bourbon while distilling (pun intended) its complexities into its simplest form.

With every page, you experience a new layer and element that is found within bourbon creation. Learn the story of bourbon from a family tradition, the basics of bourbon, and more from Simply Bourbon. As an agency, this project represents what we can do when developing a brand story. We can research, write, create and direct all the various elements that produce an engaging, beautiful and memorable experience.

We will be giving away limited-edition hardcovers that are bound and branded with a wood inlay cover, and printed on Sappi McCoy paper for the next 8 weeks. Simply fill out the form below for a chance to get your hands on one of these books (We will not resell your email. We will only give you updates of bourbon goodness and R29 happenings. You can unsubscribe at any time).


Need that bourbon book now? Head here!  |  Learn how Rule29 can make your story come to life. Contact Us

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