Advertising and Marketing
Breaking Through the Noise
The average consumer gets hit with thousands of ad impressions each day across print, environmental, broadcast, digital, and social advertising. Rule29 is ready to help you cut through the static and connect with your audience. Let’s start making impressions today.
Capabilities
- Print Advertising
- Digital Advertising
- Environmental Advertising
- Content Calendar Development
- Media Plan Development
- Integrated Campaigns
Everywhere we go, everywhere we look, an advertisement is telling us we need something even before we think we do. In fact, about 90% of consumer purchasing decisions are influenced by ads. The brands that understand this impact and the fact that consumers align the most with ads they deem authentic will be the most successful. We are ready to get your brand and advertising in that space today.
Fellowes
Fellowes has been a prominent force within the workplace solutions industry for nearly 100 years. We are lucky to work as their strategic creative partner for a variety of needs. We have created an assortment of strategies, stories, videos, and advertisements for their Bankers Box, LX Shredder, and a variety of newly designed products, such as their Elea chair.
We created an assortment of advertisements for their Bankers Box and LX shredders. We tailored the ads to Fellowes’ unique audience and designed them to break through the noise in a crowded marketplace.
Companies often approach us because we’re willing to think out of the box. Fellowes was launching a new travel folio for tablets and wanted to explore ways to communicate the product’s usefulness and high-end appeal. They asked us to be a part of concepting ideas for messaging and creative that would get the attention of businessmen and women who travel frequently for their jobs and need an all-in-one solution for their work on the go. We applied that same approach to ads in other areas of the business as well.
Sophistication can conjure up a variety of images from a royal-inspired living room space to a Mad Men-esque office setting. Today, consumers want to be comfortable and casual without being cheap. And more than anything, they want thoughtful and beautiful design. Rule29 developed Elea’s brand identity to show how it’s redefining sophistication within the office space, and we applied it to the web, video, catalog, social, and advertising.
The Mind & More
The Mind & More imagines a world where people are empowered to live as the healthiest version of themselves. Rule29 partnered with The Mind & More to develop their logo, brand identity, brand guidelines, and marketing assets, including this print ad to welcome active seniors to participate in studio activities. This ad goes to show how important it is to establish a cohesive brand system to influence culture and impact lives.
With The Mind & More, pursuing holistic health no matter where you’re at in your wellness journey is now possible. We extended their brand messaging and used social and digital images to help reach people where they are at with this positive message.
Cuebiq
Cuebiq is the largest location intelligence database in the United States. They often struggle with the perception that location-technology is overwhelming and hard to understand. To combat this mindset, Cuebiq’s brand focuses on the consumer and how brands can connect easier than ever. This ad and pop-up banner feature imagery as the focal point to connect to the end goal for the Clara product.
Locavores
Before opening, fast-casual restaurant Locavores reached out to Rule29 for branding. We collaborated with them on their name to menu design, and everything in between. The logo we designed hints at a location pin, speech bubble, meat marker, and garden sign—all-important to a gathering place serving locally grown meats and vegetables. And the brand strategy we developed with them has them well-positioned for expansion.
We applied the brand to environmental posters and ads to continue to share the voice and highlight the essence of this fast-casual brand’s personality.
American Marketing Association
For over 80 years, the American Marketing Association has been providing marketers with the tools and the community they need to be successful. AMA came to us to help tell their story and present their offerings to the modern-day marketer. We worked with their team on a variety of initiatives to inspire engagement and attendance through print, digital, and social media extensions.
These ads are an evolution of the established brand for various training and the Professional Certified Marketer® sub-brand we developed. The gradient color scheme and strong focal point emphasize the growth and confidence an individual receives when they become a professional certified marketer®.
As with other brand collateral, this ad features the flowing arrows but differentiates itself by using the main arrow as a window. We created an adaptation of the image treatment style by cutting out the key focal point with the gradient background.
