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A year in the making

Companies only get one shot to report their past year's efforts, cast vision for the future, and continue to press towards new horizons. Rule29 will help craft that story into the right narrative and format that honors your brand, investors, shareholders, or donors.

Capabilities Used

Research & Strategy
Inspiring innovation

For the 2014 Annual Report for USG, Rule29 created a design that demonstrated USG’s commitment to challenging conventions and showcased its impressive process for creating industry-leading materials. The annual report maintained an angular styling and vivid imagery, drawn from USG’s corporate logo.

See the world’s most vulnerable find hope, health and healing

Throughout this annual report, you’ll find quotes and stories of transformation that demonstrate the true impact Lifewater can make when we all work together. Behind all the data, statistics, and numbers are people needing safe water, health, and hope. This annual tells that story.

Demonstrating Impact

Illustrated infographics, mixed with in-country photography, are used to communicate major milestones and metrics of Lifewater’s work.

Celebrating A Long Legacy

For almost 10 years, Rule29 had the privilege to help tell The Cradle's story. Renowned as one of the foremost adoption agencies in the country, since opening in 1923, The Cradle has helped place more than 15,000 children into permanent, loving homes. Their annual report was part celebration, part reporting, and part fundraising to keep their incredible work going.

Little details

A playful set of illustrations in the colorful Cradle brand palette contrasted the rich photography and helped the information be more approachable.

An annual report showcasing film and storytelling

The Elks National Foundation engaged Rule29 to create an annual report that would serve as a compelling tool to tell the story of the organization in both print and digital environments. The piece was designed with a vibrant color palette to focus on the incredible impact of Elks in communities around the United States. Videos throughout the site brought The Elks' work to life.

An Unfolding Story

For the 2010 Life In Abundance (LIA) annual report, we took on the theme of “Unfolding Story” and took inspiration from a folded-poster format. In this third installment of the report, our goal was to reveal the stories of transformation in the impoverished communities served by LIA.

Transform Togther

Life In Abundance believes it’s time to wake up and solve the world’s problems: poverty, disease, and injustice. To make that happen, LIA has developed a unique model for transformational development to improve the human condition, focusing on economic empowerment, community health, education, and social engagement. We highlighted these models through beautiful imagery and illustrated type to bring them to life.

Generous Giving

National Christian Foundation's annual Ministry Report showcased the stories of people who stepped outside their comfort zone and made their larger than life dreams of generosity and service a reality. NCF came to Rule29 to help present these stories in an elegant print piece. Beautiful photography, clean lines, and a vibrant color palette help to create a showpiece for the organization, proving to be one of their most highly received in recent years.